Assignment 10
Summary of 1984
Macintosh Ad
Stein created an in depth situation of what is going on in
1984 and how humans are in a drought for new technology and then Macintosh
comes along. Stein breaks it down in certain section and asks why Apple would use
this for their commercial and does it relate. She also relates to real world
experiences as in the communist and president Ronald Reagan.
This advertisement was innovative in many different ways it
emphasizes women rights as well as apple breaking through the almighty barrier
of the company IBM. Which was a task that was never been done before and people
where amazed by how they took over the market being such a small company. This
also made a really good story of how they evolved. The company was much
underestimated which allowed them to be innovative and NEW.
Stein was broke every little part of the essay down and
argued every little bit of the commercial into very critical interpretation of
the text.
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