Monday, April 22, 2013

Assignment 10


 

Assignment 10

Summary of 1984 Macintosh Ad

Stein created an in depth situation of what is going on in 1984 and how humans are in a drought for new technology and then Macintosh comes along. Stein breaks it down in certain section and asks why Apple would use this for their commercial and does it relate. She also relates to real world experiences as in the communist and president Ronald Reagan.

This advertisement was innovative in many different ways it emphasizes women rights as well as apple breaking through the almighty barrier of the company IBM. Which was a task that was never been done before and people where amazed by how they took over the market being such a small company. This also made a really good story of how they evolved. The company was much underestimated which allowed them to be innovative and NEW.

Stein was broke every little part of the essay down and argued every little bit of the commercial into very critical interpretation of the text.

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